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WGU C219 Task 1 (Investor Presentation): What a Perfect Score Actually Requires
If you have opened the C219 wgu task 1 instructions and felt your stomach drop, you are in good company. The MBA Capstone investor presentation is one of the densest performance assessments in the program. In a single submission you are asked to read three quarters of simulation output, build a SWOT table, write five separate business strategies, assemble a PowerPoint deck with full presenter notes, record yourself pitching to imaginary venture capitalists on Panopto, and cite everything in APA.
None of that is optional, and the rubric does not reward partial effort. This guide walks through the assignment section by section using the actual C219 task 1 rubric language, so you can see exactly what “competent” looks like before you start building slides.
C219 Task 1 Assignment
Introduction
An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired in the MBA coursework to complete the start-up phase in a business simulation. The simulation is accessed through your course. Using data from the Q1–Q4 phase of the simulation, you will create and deliver a presentation for potential business investors using the attached “Presentation Template” PowerPoint slide deck and information from the scenario. The objective of the presentation is to obtain capital to grow your business.
Before you begin working on Task 1, you must finish and submit the simulation up to the end of the third quarter (Q3). Begin working through the fourth quarter (Q4) and load the data from the simulation into the tactical plan. Next, manually fill out your projections for the fifth (Q5) and sixth quarters (Q6) within the tactical plan, ensuring the tactical plan is fully updated through Q6 before beginning this task.
Submit Task 1 concurrently with submitting your decisions for Q4 within the simulation. When you have passed Task 1, submit Q4 again and you will be allowed to proceed with the simulation into Q5.
Scenario
You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the business’s third quarter (Q3), you have used your own money to fund the business. The business model shows promise, but you are now seeking an additional $2.5 million in equity funding to execute your business plan. You will create and deliver a multimedia presentation that shows your business plan to potential investors and illustrates how the additional funding will be used and will provide a return to your investors.
Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the WGU similarity checker.
Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation. See Understanding Similarity Reports for more information.
A. Attach a completed copy of each of the following:
- an Excel file (.xlsx) containing the company’s completed tactical plan from quarter four (Q4), downloaded from within the business simulation
- a PowerPoint file (.ppt) using the attached “Presentation Template,” including presenter notes to accompany the slides
- a link to the Panopto recording of yourself delivering the presentation created in part B
Note: The company’s completed tactical plan, cumulative balanced scorecard, and market share or sales report must be exported from within the simulation. You may copy and paste the information for the cumulative balanced scorecard and market share or sales report directly into the attached “Presentation Template,” or you may take a screenshot of the information to insert it into the template as an image file.
B. Create a Panopto video recording (suggested length of 20–30 minutes) that includes you delivering the presentation slides from part Using the attached “Presentation Template,” you will present your business plan to ask venture capitalists for $2.5 million in funding based on the scenario. The slides in your presentation should include only the main points you wish to make. More extensive information should be included in the presenter notes section of the presentation to refer to when speaking about the slide. In the presentation of your business plan, you must do the following:
Note: The audiovisual recording should feature you visibly presenting the material (i.e., not in voice-over or embedded video) and should simultaneously capture both you and your presentation slides.
Note: For instructions on how to access and use Panopto, use the “Panopto How-To Videos” web link provided below. To access Panopto’s website, navigate to the web link titled “Panopto Access” and then choose to log in using the “WGU” option. If prompted, log in using your WGU student portal credentials, and then it will forward you to Panopto’s website.
To submit your recording, upload it to the Panopto drop box titled “C216: MBA Capstone – C216 (Student Creators) (Drop Box).” Once the recording has been uploaded and processed in Panopto’s system, retrieve the URL of the recording from Panopto and copy and paste it into the Links option. Upload the remaining task requirements using the Attachments option. Submitting the video on an external site (e.g., Prezi or YouTube) is not permitted.
- Analyze how specific decisions made within the simulation affected your company’s competitive sales and financial performance during the previous three quarters (Q1–Q3) by doing the following:
a. Explain two decisions that have affected the company’s past competitive sales performance in the carbon fiber bicycle market as shown in either the market share report or sales performance
b. Explain two decisions that have affected the company’s past financial performance as shown on the financial summary table in your presentation slides.
Note: The cumulative balanced scorecard, market share report, and sales performance report are all provided in the business simulation. The Q3 numbers can be found on the Q4 tab.
2. Conduct a SWOT analysis and include the completed SWOT table in your presentation
a. Discuss your company’s greatest strength and biggest
b. Discuss your company’s best opportunity and greatest
3. Explain each of the following company strategies for the next three quarters (Q4–Q6) based on past performance in the simulation:
- marketing strategy
- sales channel strategy
- human resource strategy
- manufacturing strategy
- financial strategy
a. Discuss two anticipated benefits the strategies will yield for your company in the next three quarters of the business
Note: The accepted model for a SWOT analysis defines strengths and weaknesses as internal to the organization and opportunities and threats as external to the organization.
4. Select two strategies from the bulleted list in part For each selected strategy, recommend two specific implementation steps (decisions planned to occur in Q4, Q5, or Q6).
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized
D. Demonstrate professional communication in the content and presentation of your submission

What Is WGU C219 Task 1?
The C219 Healthcare Management Capstone, in Plain Terms
C219 is the course code for the Healthcare Management MBA Capstone, and Task 1 (internally labeled KAM4) is its first performance assessment. The scenario drops you into the role of a founder who has spent three quarters (Q1 to Q3) self-funding a startup that manufactures 3D-printed, carbon fiber bicycles inside a business simulation. Now the founder’s own cash is nearly gone, and the company needs $2.5 million in equity funding to keep growing.
Your job is to build and deliver a presentation that convinces a room of venture capitalists your business is worth backing.
What C219 Task 1 Is Actually Measuring
The presentation is framed as a pitch, but evaluators are not grading how convincing your fictional VC deck sounds. The task maps to competency 981.1.8, Integration of Program Competencies, which means it is checking whether you can pull together skills from across the entire MBA:
- Data literacy. Can you read a market share report or an income statement and draw a real conclusion from it?
- Strategic reasoning. Can you turn three quarters of history into a coherent plan for the next three?
- SWOT discipline. Do you know the difference between something internal to your company and something happening in the market around it?
- Communication. Are your slides clean, your notes thorough, and your citations accurate?
Shallow, generic answers do not pass this rubric. Every claim needs a number behind it.
Why So Many Students Get This Task Returned
Most C219 capstone task 1 revisions trace back to one of four habits:
- Summarizing instead of analyzing. Restating a number from the simulation without explaining what decision produced it.
- Skipping the simulation evidence. Writing strategy and SWOT content that could apply to any company, instead of grounding it in your actual Q1 to Q3 numbers.
- Thin presenter notes. Treating the notes field as an afterthought rather than the place where the real analysis lives.
- Mixing up SWOT quadrants. Listing a market condition as a weakness, or an internal goal as an opportunity.
WGU C219 Task 1 Requirements Explained
The Four Required Deliverables
- A completed Excel tactical plan (.xlsx) for Q4, exported directly from inside the simulation.
- A wgu c219 task 1 powerpoint file built on WGU’s official Presentation Template, with full presenter notes on every substantive slide.
- A Panopto recording, 20 to 30 minutes long, of you visibly presenting the slide deck. This cannot be a voice-over or an embedded video; you and your slides must appear on screen together.
- The Panopto link, pasted into the Links field of your submission, pointing to the C216 MBA Capstone drop box.
Supporting documentation, screenshots, or anything you want submitted as a c219 task 1 pdf should be combined into a single PDF and attached separately from your main files. The Tactical Plan, cumulative balanced scorecard, and market share or sales report all need to come straight out of the simulation. A spreadsheet you built manually to match the numbers will not satisfy the rubric.
How Long the Panopto Recording Should Run
WGU recommends 20 to 30 minutes. For a 17-slide deck, that works out to roughly 90 seconds to two minutes of spoken analysis per slide. Students who rush through a 15-minute version almost always leave out the reasoning evaluators are looking for. A thorough 25-minute walkthrough beats a fast, thin one every time.
How the Rubric Breaks Down
| Section | Requirement | What Competent Looks Like |
|---|---|---|
| B1a | Past sales performance | 2 specific decisions, tied to the market share or sales report |
| B1b | Past financial performance | 2 specific decisions, tied to a complete financial summary table |
| B2 | SWOT table | A fully completed 2×2 grid, no blank quadrants |
| B2a | Strength and weakness | Both internal, both specific, both tied to data |
| B2b | Opportunity and threat | Both external, both specific, both tied to data |
| B3 | Five company strategies | Marketing, sales channel, HR, manufacturing, financial, each with rationale from Q1 to Q3 |
| B3a | Anticipated benefits | 2 benefits, logically drawn from the strategies in B3 |
| B4 | Implementation steps | 2 strategies, 2 concrete Q4/Q5/Q6 steps each |
| C | Sources | In-text citations plus a reference list, APA 7 |
| D | Professional communication | Clean grammar and spelling, verified through Grammarly for Education |
Where to Find Reliable C219 Task 1 Answers
There is no shortcut around reading the rubric closely, but there is a reliable method for getting from “blank slide deck” to “competent submission.” Before opening PowerPoint, print the rubric and, for every row, write down which specific simulation number would prove you met the standard. Build your outline from those answers, not the other way around.
Students who write a full presentation first and check it against the rubric afterward are the ones who end up rewriting slides. Let the rubric drive the outline from the start.
Description Versus Analysis
This is the single biggest gap between an “approaching competence” and a “competent” score.
- Description: “In Q3, the company generated $308,470 in revenue.”
- Analysis: “Expanding the product line from four SKUs to seven drove an 11.4 percent revenue increase between Q2 and Q3, showing that covering multiple bicycle segments can offset lower per-brand volume.”
Every data point in your presentation needs the second version: the decision that caused it and why that matters to an investor.
WGU C219 Task 1 PowerPoint: Recommended Slide Structure
WGU’s template dictates the overall shape, but a well-built deck typically runs 15 to 20 slides. Here is a structure that covers every rubric line without combining sections that need to be scored separately.
| Slide | Title | Content |
|---|---|---|
| 1 | Title | Company name, funding ask, presenter name |
| 2 | Company Overview | Product, business model, value proposition |
| 3 | Funding Request | How the $2.5M gets deployed, expected investor return |
| 4 | Competitive Sales Performance | 2 decisions and their Q1 to Q3 sales impact |
| 5 | Financial Performance | Complete financial summary table |
| 6 | SWOT Table | Full 2×2 grid |
| 7 | Strength and Weakness | Internal factors, with data |
| 8 | Opportunity and Threat | External factors, with data |
| 9 | Marketing Strategy | Q4 to Q6 plan and rationale |
| 10 | Sales Channel Strategy | Q4 to Q6 plan and rationale |
| 11 | Human Resource Strategy | Q4 to Q6 plan and rationale |
| 12 | Manufacturing Strategy | Q4 to Q6 plan and rationale |
| 13 | Financial Strategy | Q4 to Q6 plan and rationale |
| 14 | Anticipated Benefits | 2 benefits tied to B3 |
| 15 | Implementation Steps | 4 steps across 2 strategies |
| 16 | Investor Ask / Conclusion | Summary and clear call to action |
| 17 | References | APA reference list |
Keep the slides themselves lean: headlines, a table, a chart, a handful of short bullets. All the depth belongs in the notes field underneath each slide.
Need a second set of eyes on your deck? Gradevia works with WGU MBA students on presentation structure, SWOT development, strategy writing, and presenter notes for the C219 healthcare management capstone. Message the team on WhatsApp at +1 564-544-6924 for support tailored to your rubric.
Reading Your Q1 to Q3 Financial Data
Your financial summary table has to match what the simulation actually exported. Here is a representative Q1 to Q3 run to show the kind of trend you should be highlighting:
| Metric | Q1 | Q2 | Q3 |
|---|---|---|---|
| Revenue | $0 | $276,820 | $308,470 |
| Gross Profit | $0 | $175,764 | $228,889 |
| Gross Margin | — | 63.5% | 74.2% |
| R&D Expense | $90,000 | $60,000 | $60,000 |
| Net Fixed Assets | $480,000 | $940,000 | $1,380,000 |
| Total Assets | $1,214,500 | $1,423,626 | $1,480,001 |
| Cash Balance | $434,500 | $183,626 | $1 |
Three trends are worth pulling out in your slide and your notes:
- Margin is expanding. Gross margin moved from 63.5 percent to 74.2 percent between Q2 and Q3, a sign of improving unit economics as production scales.
- Revenue is growing off a zero base. Q1 was a setup quarter with no sales; Q2 and Q3 show real quarter-over-quarter growth.
- Cash is nearly gone. The drop from $434,500 to $1 is the entire argument for the equity raise. Frame it not as a failure, but as proof that founding capital has already been converted into productive, revenue-generating assets ($1.38M in net fixed assets by Q3).

Analyzing Competitive Sales Performance
The Q3 market share report is where B1a lives, and it also feeds directly into your SWOT and Q4 to Q6 strategy.
| Company | Recreation | Mountain | Speed |
|---|---|---|---|
| Your Company | 8.20% | 24.02% | 0% |
| Competitor A | 1.02% | 19.65% | 17.68% |
| Competitor B | 29.62% | 0% | 38.37% |
| Competitor C | 25.49% | 56.33% | 0% |
| Competitor D | 35.67% | 0% | 43.95% |
Three things stand out:
- Mountain is your strongest segment, sitting at roughly 24 percent share and a clear second place behind the segment leader.
- Speed is a zero. Despite the segment carrying nearly a third of total market demand, your company has no presence there at all. That is a gap worth naming as both a weakness and an opportunity.
- Overall share still trails the market leader by a wide margin, which means both volume growth and segment targeting have to be part of the Q4 to Q6 plan.
Two Decisions to Analyze for B1a
Decision 1: Expanding into multiple product segments. Moving from a single-segment focus to covering both Recreation and Mountain increased total units sold and diversified revenue, compared to Q1 when the company had not yet sold a single unit.
Decision 2: Investing in manufacturing capacity. Growing net fixed assets from $480K to $1.38M reduced per-unit cost of goods sold, which is the direct driver of the gross margin improvement between Q2 and Q3.
Task 1 Examples: A Full SWOT Analysis Walkthrough
The Rule That Trips Up Most Submissions
Strengths and weaknesses are internal, about your company. Opportunities and threats are external, about the market around you. Confusing the two is the most common reason B2a and B2b come back for revision.
| Strengths (Internal) | Weaknesses (Internal) |
|---|---|
| Proven 3D-printing and carbon fiber manufacturing process | Cash balance down to $1 by end of Q3 |
| Gross margin improved from 63.5% to 74.2% | Zero presence in the Speed segment |
| Revenue growth quarter over quarter | High, ongoing R&D spend without new capital |
| Seven SKUs across three segments | Total market share still under 8% |
| Zero stock-outs; full demand fulfilled | Asset-heavy balance sheet, cash-light |
| Opportunities (External) | Threats (External) |
|---|---|
| Speed segment carries the largest unit volume in the market and is untapped | Market leader holds roughly a third of total share |
| $2.5M raise enables capacity and marketing expansion | A dominant competitor controls over half the Mountain segment |
| Rising consumer interest in premium, sustainable cycling | Total market demand is finite and contested |
| Underpenetrated Mountain segment with only two active rivals | New entrants or price cuts could compress margin |
| Room to take share from mid-tier competitors through differentiation | Shifts in discretionary spending on premium goods |
Greatest Strength
The clearest strength is the combination of improving margin and a broader product line. Margin climbed from 63.5 percent to 74.2 percent in a single quarter while the SKU count grew, which shows the business getting more efficient and more diversified at the same time.
Biggest Weakness
The near-total depletion of cash is the weakness that matters most, because it is operational, not cosmetic. With $1 left at the end of Q3, any disruption to Q4 revenue without new capital would stop the business cold. It is also the strongest internal justification for the funding ask.
Best Opportunity
The Speed segment is the single largest pool of untapped demand in the simulation, and the company currently holds none of it. A funded product launch into that segment is the highest-leverage growth move available for Q4.
Greatest Threat
The market leader’s breadth, competing across multiple segments with meaningful share in each, means it can respond to a move into any new segment with pricing or promotional pressure. Differentiation, not price competition, is the practical answer.
Company Strategies for Q4 to Q6
All five strategy areas are required, and each needs a rationale pulled from your own Q1 to Q3 numbers, not a generic statement.
Marketing strategy: Put advertising dollars behind the segments with the largest unit volume, Recreation and the newly entered Speed segment, and fund a campaign aimed at enthusiast buyers using part of the equity raise.
Sales channel strategy: Lean on direct and specialty retail channels where premium buyers already shop in Q4, add a regional distribution partner in Q5 as capacity grows, and evaluate broader expansion in Q6.
Human resource strategy: Hire additional production staff in Q4 to match the capacity investment already made, add a dedicated sales role for the new segment in Q5, and formalize training by Q6 as headcount grows.
Manufacturing strategy: Expand 3D-printing capacity in Q4 to keep pushing cost of goods sold down, run a lean-manufacturing review in Q5, and add quality inspection tooling in Q6.
Financial strategy: Split the $2.5M across capacity, marketing, new product development, and a cash reserve, and set explicit revenue targets for each of the next three quarters.
Two Anticipated Benefits (B3a)
- Revenue growth through segment diversification. Entering Speed adds access to the market’s highest-volume category while keeping existing Recreation and Mountain revenue intact.
- Lower unit costs through manufacturing investment. Continuing the margin trend already visible between Q2 and Q3 pushes gross margin meaningfully higher by Q6, improving the return story for investors.
Implementation Steps for B4
Pick two of the five strategies above and give each two specific, dated, resourced steps.
Marketing strategy steps
- Q4: Launch a targeted digital campaign for the top-selling brand in the Recreation segment, with a specific dollar allocation and a measurable demand target.
- Q5: Introduce a new SKU into the Speed segment at a price point below the two closest competitors, with a unit-sales target tied to total Speed market size.
Financial strategy steps
- Q4: Deploy a defined share of the equity raise into manufacturing capacity, with a projected cost-per-unit reduction by Q5.
- Q5/Q6: Set explicit EBITDA and net income targets and build a recurring investor reporting cadence around them.
Vague steps like “increase marketing” will not pass. Steps that name the quarter, the dollar figure, and the expected outcome will.
Writing Presenter Notes That Actually Pass
The rubric states plainly that extensive detail belongs in the notes, not on the slide. Each substantive slide’s notes should function as a full speaking script covering:
- A complete explanation of every number on the slide
- Why that number matters to an investor
- Any nuance the visual alone does not capture
- A transition line into the next slide
As a benchmark, aim for roughly 150 to 300 words per slide for anything covering financial analysis, SWOT, or strategy. Reading from your notes on camera is fine. WGU’s requirement is that you are visibly present and your slides are visible at the same time, not that you speak entirely from memory.
Common mistakes to avoid: one-line notes, notes that simply restate the slide text word for word, notes with no investor framing, and notes that end abruptly with no bridge to the next slide.
Panopto Recording Tips
- Position your camera at eye level rather than looking down at a laptop.
- Record somewhere quiet with even lighting, natural light facing you works better than an overhead fixture.
- Use an external microphone or headset if you have one; built-in laptop mics pick up too much room noise.
- Run a short test recording first to confirm Panopto is capturing both your camera and your slides at once.
- Upload to the correct drop box, and double-check that the sharing settings allow evaluators to view the link before you paste it into your submission.
Speak at a measured, slightly slower pace than normal conversation, and use investor-facing phrasing throughout (“the data shows,” “this addresses the primary risk,” “the market opportunity here is significant”) rather than casual, hedging language.
Common Reasons a C219 WGU Task 1 Submission Gets Returned
- Strategy without rationale. Naming a strategy without tying it to Q1 to Q3 evidence is the single most common revision trigger.
- Missing simulation evidence. B1a and B1b both require numbers pulled directly from your reports, not general statements.
- SWOT quadrant errors. Internal and external factors get swapped more often than any other single mistake on this task.
- Thin presenter notes. Missing, minimal, or slide-repeating notes almost guarantee a revision request.
- Generic implementation steps. Steps without a quarter, a resource, and a target outcome fail B4.
- Grammar and spelling issues. Grammarly for Education has to pass before submission; pervasive errors can drag the entire submission to Not Evident on Criterion D.
From C219 Task 1 to C219 Task 2 and C219 Task 3
Passing C219 Task 1 is what unlocks the rest of the simulation. Once Task 1 is approved, you resubmit your Q4 decisions and move forward into C219 Task 2, which builds on the same simulation data with a stockholder report covering Q1 through Q8: updated financial ratios, a balanced scorecard, competitive benchmarking, and an ethical leadership reflection. C219 Task 2 wgu requirements follow the same underlying logic as Task 1: real simulation numbers, clear rationale, and detailed notes, just applied to a later stage of the business. C219 Task 3 continues that progression with a career management reflection tied to healthcare leadership competencies, closing out the capstone. Treat Task 1 as the foundation. If your SWOT and strategy work here is solid, Task 2 and Task 3 are considerably easier to build. See the full C219 guide hub for the complete breakdown of all three tasks.
C219 Task 1 PDF and Attachment Checklist
Before you submit, confirm you have each of the following ready to upload:
- Completed Q4 Tactical Plan, exported as .xlsx directly from the simulation
- Final PowerPoint deck with presenter notes on every slide
- Any supporting screenshots or documentation combined into a single c219 task 1 pdf
- The Panopto recording uploaded and its link pasted into the Links field
- A completed reference list in APA 7 format
WGU MBA Capstone C219 Task 1 FAQs
What is WGU C219 Task 1?
It is the first performance assessment in the C219 healthcare management capstone (KAM4). You act as a startup founder pitching for $2.5 million from venture capitalists using three completed quarters of simulation data, and you are graded on financial analysis, SWOT methodology, strategy development, and presentation quality.
How long should the Panopto recording be?
Between 20 and 30 minutes. Recordings under 20 minutes are usually too thin to cover the analysis the rubric expects across roughly 15 to 20 slides.
What exactly do I need to submit?
A PowerPoint built on WGU’s official template with full presenter notes, a Q4 Tactical Plan exported from the simulation as an Excel file, a Panopto recording of you presenting, and the Panopto link pasted into your submission’s Links field.
How many slides should the deck have?
There is no hard minimum or maximum, but 15 to 20 slides is typical for a submission that covers every rubric section without combining topics that need to be scored separately.
Why do submissions get sent back for revision?
Most often because strategies aren’t tied to real simulation data, SWOT items are placed in the wrong quadrant, presenter notes are too thin, or implementation steps are too vague to satisfy B4.
Do presenter notes really matter for grading?
Yes. The instructions explicitly call for extensive detail in the notes section, and evaluators read them as part of the assessment. Thin or missing notes are one of the most common reasons a submission does not pass on the first attempt.
I keep seeing unrelated technical terms like “task.run return value” mixed into C219 search results. Is that related to this assignment?
No. That phrase comes from software task-runner documentation and has nothing to do with the WGU business simulation or the C219 rubric. If you land on this page while searching for it, you were most likely looking for either programming documentation or, if you’re a WGU student, the C219 Task 1 assignment instructions covered above.
Final Tips for Passing C219 Capstone Task 1
- Lead with strategic thinking. Every rubric section rewards “what does this data tell me, and what should the company do about it” over plain description.
- Commit to the investor framing. Speak like a founder defending a funding ask, not a student summarizing an assignment.
- Back every claim with a number. A trend without a figure attached will not satisfy the rubric’s evidence requirement.
- Keep slides visual, keep notes detailed. The split between the two is the whole point of the presenter notes requirement.
- Do a full practice run before your real recording. Watch it back for pacing, silence, camera visibility, and audio clarity before submitting.
Working through C219 Task 1 and want a second opinion on your slides, SWOT, or strategy rationale before you submit? Gradevia supports WGU MBA Healthcare Management Capstone students with presentation structure, data analysis, and presenter notes review. Reach the team on WhatsApp at +1 564-544-6924.
Related WGU Guides and Examples
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WGU C200 Task 1 Example | Personal Leadership Evaluation
References
- Western Governors University. (2024). MBA, Healthcare Management. WGU C219 MBA Healthcare Management Capstone.
- Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2022). Strategic management and business policy: Globalization, innovation, and sustainability (15th ed.). Pearson.
- Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2021). Strategic management: Theory and cases: An integrated approach (13th ed.). Cengage Learning.
- Rothaermel, F. T. (2023). Strategic management (5th ed.). McGraw-Hill Education.
- Marketplace Simulations. (2024). Business simulation: Carbon fiber bicycle industry. Marketplace Live.